Skip to content Skip to footer
Vehicle Branding, Car Graphics Vehicle: Smart Fortwo

We partnered with the innovative food delivery service, Dinner2GO, to turn their compact Smart Car fleet into vibrant, mobile advertisements. Operating in a busy urban environment, the key objective was to create a car wrap design that was not only instantly recognisable but also perfectly suited to the unique contours of a city car, maximising brand exposure on every delivery.

ClientDinner2GOYearJune, 2024Share

Dinner2GO Category: Vehicle Branding, Car Graphics Vehicle: Smart Fortwo

The Brief & Our Solution

The challenge was to translate Dinner2GO’s fresh and modern brand identity onto a small vehicle, ensuring clarity and impact from a distance. The project required a smart design approach to avoid a cluttered look while capturing the energy of the brand.

Our solution involved:

  • Strategic Design: We focused on a clean, bold design, utilising the Smart Car’s distinctive silver and blue panels. The “Dinner2GO” logo was prominently placed on the doors and bonnet, using a high-contrast colour scheme for maximum readability in city traffic.
  • Premium Vinyl Selection: We used a high-quality, conformable cast vinyl, ideal for navigating the complex curves of a Smart Car. This choice guaranteed a paint-like finish and ensured the car graphics would remain vibrant and durable against daily urban wear and tear.
  • Flawless Application: Our expert technicians meticulously applied the partial wrap, ensuring a perfect alignment of the graphics across the vehicle’s panels. The result was a seamless and highly professional finish that made the compact car look like a custom-branded vehicle straight from the factory.

The Outcome

The Dinner2GO Smart Car became an iconic sight on the streets, effectively transforming a nimble delivery vehicle into a powerful marketing tool. This project is a perfect example of our expertise in creating bespoke small car graphics and food delivery vehicle branding. It showcases our ability to deliver impactful designs for any vehicle, no matter the size.

Do you need professional car graphics for your business in Brighton or Sussex? From a single city car to a full commercial fleet, SIGNAGE WORKS is your local expert in vehicle branding. Contact us to get started.