Skip to content Skip to footer

The Brief & Our Solution

The brief was clear: to apply durable, high-impact vehicle graphics across a diverse range of vans and commercial vehicles. Our team engaged in a close, collaborative process with Valvoline’s UK marketing department to ensure every detail was perfect.

Our solution involved:

  • Material Excellence: We selected premium, weather-resistant cast vinyl designed for longevity, ensuring the vibrant Valvoline red and blue would remain sharp and fade-free for years.
  • Precision Application: Our skilled technicians meticulously prepared each vehicle and applied the custom van graphics and logos, guaranteeing a flawless, bubble-free finish that represented the quality of the Valvoline brand.
  • Project Management: We managed the rollout across the fleet efficiently, scheduling vehicles to minimise disruption to Valvoline’s daily operations. It was a fantastic project to be part of, defined by a seamless and enjoyable working relationship.

The Outcome

The result was a striking, professional, and instantly recognisable fleet that significantly boosted Valvoline’s brand visibility and authority wherever their vehicles travelled. This project stands as an early testament to our capability in handling major commercial vehicle wrapping and fleet livery contracts.

Looking for specialist vehicle branding services across the UK? Whether you have a single van or a national fleet, SIGNAGE WORKS has the expertise to transform your vehicles into your most effective marketing tool.

High-Impact Commercial Vehicle Wraps

Back in 2012, we had the distinct pleasure of partnering with Valvoline, a globally recognised leader in automotive lubricants, for a large-scale fleet branding project here in the UK. The goal was to transform their extensive fleet of commercial vehicles into consistent and powerful mobile advertisements, ensuring the iconic Valvoline brand was unmissable on roads across the country.

ClientValvoline™ Global OperationsYearJune, 2012Share